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Lay Targets All

“This is probably one of the most evolutionary things we’ve done at Frito Lay,
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That’s good news for Gonzalez, but will compare the label to see what is in there and is it better,” said Gonzalez.

What won’t be on the label,
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Artificial flavors, preservatives and the flavor enhancer MSG.

But many Frito’s brands will still be high in fat and sodium,
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“They were pretty bad for us, now they’re less bad for us,
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One reason companies are using more natural ingredients is because that’s what consumers are asking for, according to some surveys, as many as 70 percent of customers want natural products.

Which is why major fast food chains have rolled out healthier menu items in recent years.

So why isn’t Frito Lay going natural with all of its products? The company says it just can’t make Cheetos or Doritos without artificial flavors but in this test kitchen, they’re working on it.

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